Your Brand Is a Powerful Expression of Who You Are

Personal Brand Strategy · Identity Design · Editorial Brand Photography · Website Design

Strategic brand transformation for established founders ready to bring their identity and authority to life with a cohesive online presence. Because every opportunity begins with brand perception.

START HERE 👉Schedule a Call
START HERE 👉Schedule a Call

CLIENT PRESS AND FEATURES:

CNN logo in white on a black background
Text reading 'Los Angeles Times' in black Gothic font on a white background.
TV Guide logo with black background and white text
The CW logo in black and white
Yahoo! logo in black and white
Inc. 5000 logo with the text 'America's Fastest-Growing Private Companies' and a circular design.
MTV logo with 'Music Television' text underneath
Silhouette of a woman with long hair covering her face, holding a lit cigarette
The Playboy logo features a stylized black silhouette of a rabbit wearing a bow tie, with the word "PLAYBOY" in bold capital letters below.
The ABC logo with white lowercase letters on a dark blue circular background.
A logo with a black circle and a stylized white letter 'B' inside.
A black and white dog lying on a blanket.

Does Your brand Reflect who you’ve been or who you are becoming?

You've evolved into a woman with bigger vision, deeper experience, and the authority to be in rooms you may not have imagined yourself in a few years ago. And every time you show up online, there's this nagging feeling that what people see doesn't quite capture the magnitude of your authority.

Your brand needs to reflect that evolution and communicate who you are today, and where you're headed next. But if your brand is still telling the story of who you used to be, the people who haven't met you yet may not see what the people in the room already know.

And when someone considers putting you in front of their audience, their reputation is on the line, too. Your brand needs to give them a reason to confidently open that door.

Book Your Clarity Call

You Already know You’ve outgrown Your brand…

But you have a business to run, opportunities to pursue, and a vision that's bigger than the brand you're showing the world. And you don't have six months to manage another agency, chase deliverables, sit through endless strategy calls, and oversee a complete rebuild.

That's why I created an accelerated brand transformation that brings your positioning, messaging, visual identity, and personal brand photography into alignment in just 1–3 days of your time.

See If BrandSpark™ Is Your Next Best Move

A Magnetic Brand Opens Different Doors.

  • A smiling woman with wavy brown hair wearing gold earrings and a strapless white dress, standing outdoors with a blurred bright background.

    From Pivoting To Powerful

    “You did a beautiful job! Thank you for helping me bring this vision to life. I feel like a kid at Christmas with my new brand!”

    SEE KERI MURPHY'S CASE STUDY
  • A woman with blonde hair and blue eyes holding a peach, with several other peaches in front of her, against a yellow background.

    From Disconnected To Inspired

    This whole experience showed me how disconnected I've been from inspiration and creativity. It's a masterpiece Tricia! I’ve never felt more ME"

    GUSHWORTHY BRANDS CASE STUDY
  • A smiling woman with short curly hair, wearing a bright orange dress with pleats, and accessorized with large earrings, a statement necklace, rings, and bracelets, standing against a pink background.

    From Fitting in to Freedom

    “Stepping into my new brand this way was a truly amazing experience! I have an energy that a lot of people run from, and you have not, you celebrated all of me.”

    LA TOYIA THE LOVE COACH CASE STUDY
  • A woman with wavy brown hair smiling and giving two thumbs up against a teal background.

    From Burned Out to Booked Out

    "This was meant to be! You really nailed every vision I had for my brand. I'm completely booked out for months, you changed my whole world."

    HAUS OF HEIDI CASE STUDY
  • Close-up of a smiling woman with long wavy gray hair wearing a bright pink top and a colorful beaded necklace against a plain white background.

    From Embarassed To Confident

    “AMAZING! I went from feeling embarrassed about my dated brand to feeling more confident than I ever have. I am excited to share my business again!"

    SUSIE Q REAL ESTATE CASE STUDY

Hello!

I’m Tricia Lanette

FOUNDER | BRAND STRATEGIST | CREATIVE DIRECTOR | SPEAKER
Person with blonde hair, earrings, and a black sequined blazer working at a desk with papers, coloring tools, and design plans.

I've spent my career helping people transform what's possible for themselves and their businesses.

For over 25 years, I've worked in leadership, business strategy, and brand development, helping founders and CEOs scale beyond seven figures. I also spent 15 years as a professional makeup artist and creative director, creating editorial looks for glossy magazines and luxury events.

On the surface, those might look like two very different careers. But they taught me the same thing.

People make decisions based on what they see and how they experience you.

Today, I bring those worlds together, combining strategic brand development with high-concept creative direction to transform how successful women founders show up in the world. Through brand strategy, visual identity, personal brand photography, and custom websites, I help them build a brand that reflects the woman they've become and commands the visibility, authority, and recognition their reputation has already earned.

A Clear Strategy. A Powerful Brand. Without the Six-Month Rebuild.

Step 1: Clarity Call

A short conversation to understand where you are, where you're headed, and whether you're ready for the level of visibility and momentum this work is designed to create. We'll also make sure we're the right fit to get you there.

02: BrandSpark™

A strategic deep dive into your positioning, messaging, visual direction, and opportunities for greater visibility, influence, and growth. We'll identify the gap between the authority you carry and how your brand communicates it, then map out what needs to change.

The result is your personalized BrandSpark Blueprint™: a documented strategy, messaging direction, visual recommendations, and a clear roadmap for building the brand your next chapter calls for.

03:‍ ‍BrandShift™

Most rebrands take months. BrandShift™ transforms your brand identity and online presence in just 1–3 days of your time, bringing your positioning, messaging, visuals, and personal brand photography together in a cohesive brand experience.

So when opportunity knocks, you're already recognized as the one.

Learn About My Process

Become More Of Who You Are

  • A joyful woman with short curly hair, wearing an orange dress and gold jewelry, standing against a pink background.
  • A woman with wavy brown hair, smiling and pointing at the camera in a bright indoor setting.
  • A woman sitting on a striped red and white beach lounge chair at the beach, smiling, wearing sunglasses, a white top, and a red skirt. There are a bottle of champagne, a glass, and a cheese platter on the lounge. In the background, there are palm trees, a building, and a tower with a flag on top under a partly cloudy sky.
  • A woman with blonde hair, wearing a purple dress and a fluffy purple tulle skirt, is sitting in a colorful ball pit with pink, yellow, green, blue, and purple balls. She is smiling and holding a glass of red wine in her right hand and a gold telephone receiver to her ear with her left hand. The background has a dark purple wall, with a large green potted plant, neon signs reading 'Paradise' and a flamingo, and a small table with a vintage rotary phone and other decorations.
  • A woman with gray hair smiling, wearing a fluffy pink jacket, holding pink heart-shaped sunglasses and earrings, standing in front of a pink bokeh background.
  • A woman with wavy brown hair smiling, holding a white mug with colorful text that says 'You've Got the Power', and a cordless drill in her other hand, standing against a teal background.
  • A smiling woman dressed in an orange outfit with turquoise jewelry, standing outdoors among green foliage and palm leaves, with sunlight filtering through the trees.
  • A woman with long blond hair smiling while wearing blue striped pants and holding a "Open House" sign, standing on roller skates along a sidewalk with palm trees and buildings in the background at sunset.
  • A smiling woman with blonde hair, wearing a white sleeveless top, gold necklace, holding a peach in her hand, against a yellow background.
  • Woman sitting on a couch surrounded by colorful pillows, smiling and relaxing.
  • A woman in a pink, metallic, pleated evening gown with a slit, standing in a room with large floral arrangements and a round table.
  • A young woman with long blond hair, wearing a shiny blue raincoat and ice skates, is holding a transparent umbrella. She appears to be ice skating or dancing outdoors in the rain, against a backdrop of a blue sky with purple and pink streaks of light.
  • A woman standing against a pink background. She is wearing a lime green dress, pink jewelry, and has a confident expression.
  • A woman with brown hair and hoop earrings smiling and gesturing with her arms in a bright modern home interior.
  • A woman with long blonde hair wearing a blue dress sitting among large green banana leaves.
  • A woman smiling and holding a paintbrush, wearing a denim shirt and a leopard print headband. She is in front of a blue and white abstract patterned background.
  • A woman with long wavy brown hair smiling, wearing a burgundy dress with long sleeves and gold hoop earrings.
  • A woman in blue satin pants and high heels holding a bouquet of blue flowers, standing in front of a decorative building with large windows and pastel-colored paneling.
  • Close-up of a woman smiling wearing a bright pink top and a colorful gemstone necklace, with long blonde hair and a light background.
  • A smiling woman with blonde hair, wearing a white studded leather jacket, layered necklaces, and jewelry, standing against a light-colored background.
  • A woman with short curly black hair and brown skin, smiling, wearing a purple dress with a gold necklace and earrings, in front of a gold glittery backdrop.
  • A smiling woman with blonde hair and a brown leather jacket resting her arms on a stack of four books in a library.
  • A woman wearing a white studded jacket holding two disco balls, one in each hand, smiling against a dark background.
  • A woman in a turquoise dress and captain's hat standing on a motorboat at a marina, smiling and holding the boat's windshield.
  • A woman in a shiny blue jacket holding a purple donut with sprinkles above her head, smiling against a solid blue background.
  • A smiling woman with short curly black hair, wearing a vibrant green top, gold earrings, and layered gold necklaces, sitting at a table with a laptop in front of her, outdoors with a recreational vehicle in the background.
  • A smiling woman dancing with her arms raised, wearing a metallic gold jacket, black top, and black pants, against a plain gray background.
  • A woman with long blonde hair and blue eyes smiling outdoors amidst large green leaves.
  • Woman with blonde hair wearing sunglasses, black sweater with fringe, jeans, and jewelry, holding a gold tiara above her head, smiling against a gray background.

CLIENT PRESS AND FEATURES:

CNN logo on a black background
Logo of the Los Angeles Times in black Gothic font.
TV Guide logo with white text on a black background
The CW logo in black and white with a stylized 'C' and 'W'
Yahoo logo in black and white
Inc. 5000 logo featuring a circular badge with radial lines, stating 'America's Fastest-Growing Private Companies' and 'Inc. 5000' in bold letters.
MTV logo with 'Music Television' text beneath
A black-and-white photograph of a woman sitting at a table, writing in a notebook.
Black Playboy bunny logo with a bow tie above the word 'PLAYBOY' in bold capital letters.
The ABC network logo on a dark background.
Black silhouette of a bust of a woman with textured hair against a plain background.
Black cat sitting on a white surface, with a black background.

Projects Are By Application Only

Our work together is built on relationship, and I have a type…Brilliant babes with a big vision.

The women I work with are ready to make moves, own who they’ve become, and build a brand that reflects the woman behind the business. My best work happens when I’m alllmost as obsessed with your vision as you are.

Think we’ll be a great match?

Book Your Clarity Call